Twitter Updates
Development Timeline
June - August 2007
- Initial idea is born
- Idea begins to develop and take shape
September 2007
- Secondary Market Research Begins
- Idea begins to respond to market opportunity
November 2007
- Web designer hired
- Decided that website will be owned and operated under the company Press Red Media Limited
- Secondary market research continues
December 2007
- Website features and aesthetics firmly established
- Site build timeline established
- Andrew Maxwell joins Press Red Media team
January 2008
- Secondary market research completed
- Business plan takes shape
February 2008
- Primary market research begins
- Idea positively responds to market opportunity
- Rob Hope joins Press Red Media team
March 2008
- Research indings used to reine website design, features and business plan
July 2008
- Design & features are fully reined
- Move into our irst ofice space
August 2008
- Full inancial projections completed
- Design phase completed
- Website coding team hired & coding phase begins
- Dedicated server & hosting deal inalised
- Server contracts signed with UK Company Rackspace (hosted Youtube.com during their start-up years).
- Main business plan completed
- Seeking investment
- Seeking larger ofice premises
Autumn 2008 (ongoing)
- Coding completed
- BETA testing phase begins
- Finalising larger ofice premises
- Hiring staff
- Private BETA launch
- Public BETA launch
Rock Lifestyle
Introduction
Rock Lifestyle's main purpose is to provide users with music related information about artists and events, all according to their preferences. It also provides content on lifestyle elements like rock clothing, music products and other 'alternative' lifestyle subjects.
"Rock Lifestyle is a constantly updated digital music publication and social network. It is an innovative hybrid website that responds to market trends and emerging future developments by understanding and exceeding the users' expectations, whilst creating the best environment to maximise advertising revenue."
Website Overview
Rock Lifestyle is a website designed to deliver daily alternative and rock music content. This will be fully combined and fully integrated with the Rock Lifestyle User (Social) Networking functions for maximum interactivity and engagement for the website Visitors/Readers/Registered Users and the website's published content.
The website will be offering full and all-inclusive online multimedia publishing, comprehensive databasing, facilitating intelligent, expandable, automatically targeted content, smart browse / search functions, related content, similar content (like similar artists/bands, releases etc) and recommendations as well as comprehensive User social/lifestyle networking services.
For example, users with 'Metal' as their favourite genre will be recommended music news in the 'Metal' category and bands categorized in the 'Metal' genre.
Project Overview
The Rock Lifestyle website will provide a seamless integration of online music media and social networking. This hybrid format is just one of our unique selling points and will allow Users to interact with other likeminded friends and music fans with ease. We will also be allowing recording artists to sign up and host audio and video media, allowing them to inform and engage with current and future fans via their own dedicated proile.
The RL platform will allow users to fully interact with, recommend, personalise and share the published content of the website; the content is a constant catalyst. The site is being speciically designed to ill a niche in the strongly developing market of "Web 2.0/3.0", in other words interactive websites, social media and social networking. It will feel familiar to patrons of social networking heavyweight Facebook and MySpace, as well as music media only sites such as Rock Sound and Spin.
BETA Testing
We're in the final phases of development.
To take part in testing out the site during it's BETA phase, head over to the Rock Lifestyle site and signup. It's easy and won't take more than a few seconds.